Facebook Advertising

Overview

Facebook has developed a powerful advertising platform where businesses and individuals can easily reach their current and potential customers by using CPC (cost per click) or CPM (cost per impression) pricing models and make use of the extensive targeting tools that this social media platform offers.


This 1/2 day course covers the set up, management and running of successful Facebook advertising campaigns. After the course you will have gained the knowledge needed to create a Facebook Advertising Strategy and successfully run & optimise campaigns using Facebook’s self service ad platform.


Our Facebook Courses are personalised and limited to 8 people per course to ensure each participant has a clear vision of how to use Facebook for their business or individual brand.


What will I learn on the course?

During the course attendees will learn how to set up, manage and run successful Facebook advertising campaigns. The following elements are part of the training:

• How to set up a Facebook advertising campaign
• What to promote on Facebook
• Different ad types – “like” ads, event ads, regular ads, sponsored stories
• Targeting options
• Best practices – ad copy and use of imagery
• Best practices – running a Facebook advertising campaign
• Reporting and analytics
• Engagement ads


Who is this course for?

This course is for anyone who is interested in gaining a better understanding of this powerful ad platform and how to use it in the most efficient and effective way to achieve business or individual objectives.

Facebook Pages and Groups

Overview

Facebook pages and groups are a good way to promote your brand and help to achieve objectives like: branding, CRM, research and sales. A Facebook page allows brands or people with a common interest to build a community through which they can then share ideas, opinions, exchange comments and more.

This 1/2 day course covers everything from setting up a Facebook Page to manage and optimise it using tools like apps, custom tabs and ads. Also the importance and development of a good content strategy, using page insights and analytics is covered. After this session you will be able to turn a Facebook page into a powerful marketing tool.

Our Facebook Courses are personalised and limited to 8 people per course to ensure each participant has a clear vision of how to use Facebook for their individual brand.


What will I learn on the course?

Attendees will learn how to set up, manage and optimise Facebook pages (and groups) using tools such as applications, custom tabs and advertising. In addition we will look at engagement with your “fans” and how to use page insights to further improve the effectiveness of your Facebook marketing efforts.

• Creation of a Facebook page (profile vs. page)
• Groups vs Pages
• Customised tabs
• Facebook applications
• Promoting your Facebook page
• Page analytics
• Best practices – Facebook pages


Who is this course for?

This course is for anyone who wants to learn more about the creation and use of Facebook pages and Groups to promote a brand, product or service in a successful way.

Facebook for Marketers

Overview

Facebook has become one of the the most powerful online advertising tools for marketers and so we are offering a full day course that will provide you with the practical and strategic knowledge needed to get the most out of this exciting platform.


During this full day course you will learn how to build communities around your brand, build and expand your customer base and drive sales and web traffic using the world’s most popular social network. This session covers all marketing opportunities offered by Facebook (Pages, Ads, Apps, Open Graph) that can be used to achieve your brands on and offline marketing and branding objectives.


Our courses are personalised and limited to 8 people per course to ensure each participant has a clear vision of how to use Facebook for their individual brand.


What will I learn on the course?

Attendees will learn to develop and implement their Facebook strategies and learn how to use tools such as Facebook advertising, pages, groups, applications and open graph. We will also look at engagement with your “fans” and using the page insights and campaign analytics to further improve the effectiveness of your Facebook marketing efforts

• Why do we “like” Facebook
• Creating a Facebook strategy
• Facebook pages
• Page analytics
• Best practices – Facebook pages
• Facebook advertising
• Set up, management & optimising an ad campaign
• Facebook applications
• Open Graph
• Case studies


Who is this course for?

Our full day “Facebook for Marketers” course is for anyone who is involved or interested in learning about how to effectively and efficiently build and promote a brand, company and/or service using this popular social network.

LinkedIn - Half Day

Twitter - Half Day

This is a half day course in which, with the use of computers (or your own laptops) we will get through all you need to know about LinkedIn for business.

The half day course is more tailored than full day courses and is recommended for those that already have LinkedIn accounts rather than starting from scratch.

We will cover the business use of your individual LinkedIn Profile, your Company Profile – how to complete these, and tips and tricks to linking the two to each other and other applications.  You will learn about the applications within LinkedIn that help you stand out from the rest.  Finally the various features, tips and tricks that are available within LinkedIn that give it the power they do.

Find out how others are getting business through LinkedIn and how you can too.

Lunch and refreshments are included and regular food intake is encouraged to keep your energy up throughout the course!

LinkedIn - Full Day

This is a full day, detailed training course which includes a full colour manual for attendees to take away.

In this course, with the use of computers (or your own laptops) we will get through all you need to know about LinkedIn for business.

This course is designed to help you from scratch: from basic level to advanced within the day.  We will help you complete your profile, remove duplicate profiles and complete and activate your company profile.  You will also learn how to utilise the applications within LinkedIn, helping you to stand out from the rest.

Finally we will cover the various features, tips and tricks that are available within LinkedIn that give it the power they do.

Find out how others are getting business through LinkedIn and how you can too.

Lunch and refreshments are included and regular food intake is encouraged to keep your energy up throughout the course!

This is a half day, tailored training course which includes a full colour manual for attendees to take away with them.

This course is designed to help attendees follow by way of using their Twitter accounts there and then - using our equipment or their own laptops.

We will be covering the use of Twitter for business to business and business to consumer and will provide techniques to generate interest, brand awareness and new business development.  You will learn how to manage your time efficiently when using Twitter by way of tools and techniques.

We will teach you to create your Page design and upload this during the course, upload flyers, documents photos and use the application from your mobile devices with ease. 

Whether you want to play the numbers game, or have a quality following only, we will help you do this and keep you going.

As this course is only half a day, attendees will be taught to carry out some tasks after the course and in their own time.  The live demonstrations and the training manuals will contain all the information you will need.

Snacks and refreshments are included and regular food intake is encouraged to keep your energy up throughout the course!

Twitter - Full Day

This is a full day, detailed training course which includes a full colour manual for attendees to take away.

This course is designed to help attendees follow by way of using their Twitter accounts there and then - using our equipment or their own laptops.

We will be covering the use of Twitter for business to business and business to consumer and will provide techniques to generate interest, brand awareness and new business development.  You will learn how to manage your time efficiently when using Twitter by way of tools and techniques.

We will teach you to create your Page design and upload this during the course, upload flyers, documents photos and use the application from your mobile devices with ease. 

Whether you want to play the numbers game, or have a quality following only, we will help you do this and keep you going.

Lunch and refreshments are included and regular food intake is encouraged to keep your energy up throughout the course!

3-in-1 LinkedIn, Twitter and Facebook

This is an intensive Social Media course which provides you with full colour manuals, the opportunity to learn using computers (yours or ours) with plenty of food and refreshments to help you get through this information filled day.

You will learn how to use LinkedIn, Facebook and Twitter for your business and learn how these applications fit in within your own Social Media Roadmap.

We will also show you how to and how not to connect these applications to each other and benefit from the features others have missed – making you stand out from the crowd within just a few days. 

This course is highly tailored for its attendees; however, you will require some knowledge of these applications prior to attending.

This course is ideal for those that wish to have a refresher course on any or all of these topics.  It is also ideal for those that are already using these applications but missing that edge in getting some return.  You may find that you are missing the tips and tricks that help with getting a return from your online activities, which this course can provide you with.

All attendees will need to submit links to their existing online individual or company profiles for an analysis to ensure they are going to get the best from the course.  This is also to ensure that all attendees are of the same level in terms of knowledge.

Lunch, snacks and refreshments are included and regular food intake is encouraged to keep your energy up throughout the course!

Introduction to Social Media

Social Media for Executives

This course is designed to help attendees understand the structure of Social Media and the applications involved in using Social Media for business purposes.

Attendees will learn the uses of a variety of online applications and the purpose of these applications when marketing for your organisation or for your own business.


This course is idea for those looking into developing their career in the field of Social Media.

This course has been specifically tailored to help top level management understand the Social Media concepts and strategies in use today.


During the session we cover the objectives and the purpose of using Social Media for business and demonstrate example strategies.  Some of the strategies we develop during the session will be specific for the business the attendees belong to.


This course is suitable for those wanting to understand the purpose and the expected return on investment for either delegating Social Media activities within the organisation, or to outsource the project to a digital agency.

The Social Media Company

Business Tendrils

ten·dril 

(ˈtɛn drɪl)


n.

a threadlike, leafless organ of climbing plants, often growing in spiral form, which attaches itself to or twines round some other body, so as to support the plant.

Course Details

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